Quick SEO Wins for E-commerce websites
Identify classes of thin pages that were not being indexed and remove them
This might sound very basic but look at the indexation report as a diagnostic metric to see how valuable content are exposed to engines. If Google is indexing less than 80% of pages that is a good sign that weak pages should be removed from the index/ sitemap. When looking at the index mix it is important to note that if pages in the XML sitemaps aren’t linked to anywhere within the site, the likelihood of these pages being removed from Google’s index is very high. Use tools such as url profiler to check for orphan listings in the sitemaps and remove them.
Create Indexable search pages
Don’t limit landing pages to site’s defined taxonomy. Have a mechanism to automatically cache most important search pages and add them to xml sitemap. Example: Yelp prepopulates a user’s location in the right search box based on IP location-detection. Then they allow a user to free search for anything in the left search box. Then generate a search results page based on review content and automatically add the search results page to their sitemap and index it if it doesnt already exist in that exact form and has relevant results.
Count of product listing can be used as a baseline threshold for creating long tail pages
Use review content and count of properties to generate long tail pages.
Mine log files & Internal search data for keyword opportunity
Capture internal search data and mine log files to grow organic keyword portfolio. Use the mined data to compare it with site’s taxonomy and see how it matches with customer’s search intent.
Bonus Tip: Use webmaster tool data for keyword analysis.
Surface target landing pages prominently
Improve the internal linking structure to surface most important pages prominently. Special browsing ways from category and sub category pages as they have the highest page rank. Search tagging system and related product listing on important landing pages