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URL Structure Best Practices

Fundamental success of a site and its seo depends on the URL structure. It is a common practice for ecommerce websites to logically organize its pages into categories, sub-categories and product level pages. Example: Root: www.example.com Category page: www.example.com/categoryname Sub-category: www.example.com/categoryname/sub-category-name Product page: Requires different approach. (Discussed below)

Categories and sub-categories are the most important pages of the site and thus, will be targeting important keyword terms. Another popular way of site architecture is to show the full user path: Examples: 1stdibs.com/locations/new-yorkusa/furniture/lighting/ homeaway.com/vacation-rentals/new-york/upstatenew-york/r413

Product URL Structure

Product pages are different from category pages. These pages need a special consideration, as same product can exist in multiple categories creating duplicate content issues. For Example: ”Pink Nike Women’s Torch” can exist in the following two categories www.example.com/women/shoes/pink-nikewomens-torch or www.example.com/nike/pink-nikewomens-torch Another example: ”Sumner Hotel” in Brooklyn area can exist in Brooklyn or Downtown Brooklyn or Bronx category pages then we could end up with 3 urls serving the same content. www.example.com/hotels/brooklyn/sumner-hotels www.example.com/hotels/bronx/sumner-hotels www.example.com/hotels/downtownbrooklyn/sumner-hotels In this scenario, it’s best to use canonical tags, explained in section below

Recommended Ways Of Combating

This One URL per product coming directly from the root level www.example.com/sumner-hotels-brooklyn or www.example.com/pink-nike-womens-torch One URL per product coming from category page www.example.com/hotels/sumner-hotels-brooklyn or www.example.com/product/pink-nike-womenstorch Regardless of which path the user takes to the product page, the breadcrumb could still show the path they took to aid user experience, i.e. breadcrumb will be home>hotels>us>brooklyn>sumner-hotels